Description: Google AdWords Training
PPC managers have different targets for their clients. One of the most common targets is to manage the campaigns based on an average maximum cost per conversion (CPA).
What many clients –and PPC managers- don’t know or don’t realize is what the true cost of the extra conversions is. Even if the average CPA is below the maximum allowed CPA, the last conversions might be too expensive and maybe even leading to a loss for the client.
Lets have a look at an example.
SEO LINKS
Free Search Engine Marketing Tips...Good Stuff I Say :)
Search Engine History.com
Charity SEO Book: The Non-profit's Guide to Search Engine Marketing
Geordie Carswell – B2B Marketing & Lead Generation
Aaron, Wall, Aaron Wall, AaronWall, SEO Humor And You TM
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