Description: B2B Marketing & Lead Generation
July 4, 2014 Leave a Comment
There seems to be about a 50/50 split among marketers I’ve talked to on whether or not it’s a good idea to incentivize lead gen efforts with prizes to boost lead counts. Roughly half think prizes are a great way to boost attendance for webinars, survey participation or content asset downloads. The other half feel that it dilutes overall campaign lead quality and doesn’t align with the goal of finding, and speaking to, only the most qualified of prospects.
But are prizes and incentives really a lead quality ‘sinkhole’? Or can they lift your lead counts to the next level?