seobook.org - Charity SEO Book: The Non-profit's Guide to Search Engine Marketing

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Last year charities in the U.S. received over $300 billion in donations. A large portion of those donations occurred online.

After seeing over 100,000 people read our Blogger's Guide to SEO and getting it translated in 20+ languages, we've decided to write a similar guide for non-profits. We'll also cover a number of related marketing approaches that will help you work the channels cheaply and effectively.

Both online and off, perceptions are framed and manipulated by those with the capital and intent to do so. As much as we may like to think those who help us access information are giving us the full picture, they often have business objectives counter to our own interests .

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