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If mobile search engine optimization (SEO) has taken a backseat in your marketing strategy, Google just dialed up the pressure for businesses that want to stay competitive. Appropriately dubbed Mobilegeddon or Mobilepocalypse, Google will start using mobile friendliness as a ranking signal in search results on April 21. Mobile-friendly sites will get a boost, while sites with usability issues on mobile devices will significantly drop in ranking.
Since Google's announcement, jtworldwide.com has seen an increased demand for mobile-responsive design and development skills to help companies with the change, which is no surprise, since no businesses are exempt from this change and it will affect mobile searches in all languages worldwide. With 80% of all adults now owning a smartphone and 2 billion people worldwide expected to get them by 2016, mobile matters more than ever.
In my conversations with clients trying to optimize their sites to meet the new mobile guidelines, I've gathered some insightful tips as to how businesses can get their sites up to speed.
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