Description: Zefr enables brand suitability on video platforms, based on GARM industry standards.
brand safety (15) garm (14) video advertising youtube (11) digital video advertising (11) brand suitability (11) global alliance of responsible media (11)
AI Technology Built for Walled Gardens Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
Full Content Transparency We align with GARM / 4A’s industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Proven Effectiveness Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.