Description: Zefr enables brand suitability on video platforms, based on GARM industry standards.
brand safety (15) garm (14) video advertising youtube (11) digital video advertising (11) brand suitability (11) global alliance of responsible media (11)
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
We align with GARM / 4A’s industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.