Business Opportunity for Marketing
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Understanding the Roles of Shippers and Brokers
Before diving into the negotiation process, it’s essential to understand the roles of shippers and brokers in the logistics industry. Shippers are companies or individuals who have goods to transport from one location to another. On the other hand, brokers are intermediaries that connect shippers with the carriers who will transport the goods. A broker’s job is to find the best carrier for the shipper, negotiate price, and handle all the transport logistics. To achieve a comprehensive educational journey, w
Business Opportunity for Marketing