Description: Things that make us unqie We focus On our customer Values Too many companies focus on features (what they do) and benefits (how that helps customers), but not so much on consumer value (why those benefits matter to customers). If a brand can identify what problem they fix and why that is important to a customer or makes them better, then that should be the focus of their marketing and, by default, what makes their positioning unique.
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A Pleasure to Work With
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