Description: Xpackt is a full service organisation in the field of Specialty Packaging Solutions. We work in a multi disciplinary way, leaning on many years of experience, on good, creative people, an international portfolio, a worldwide network of production partners and suppliers and a level of expertise that reaches from concept & design, till production and even assembly and distribution.
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Xpackt is a full service organisation in the field of Specialty Packaging Solutions. We work in a multi disciplinary way, leaning on many years of experience, on good, creative people, an international portfolio, a worldwide network of production partners and suppliers and a level of expertise that reaches from concept & design, till production and even assembly and distribution.
Research on consumer buying behaviour has proven that the majority of purchase decession are made at the point of sale driven by impuls. In 70% of the purchases, packaging is the driving factor for the purchase. Packaging is no longer about containment and transport of the product, but an important, if not the most important tool that marketeers have to differentiate their products.
Packaging communicates the brand identity, the brand promise and the product attributes, and contributes in an extensive way how the product can be positioned in relation to its competition. Material, physical structure or shape , color and artwork are the most important drivers of how the product will ultimately be perceived by the customer.