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While everyone wants the best for their little ones, sometimes it’s hard to know what they need. The Words Grow Minds campaign gets straight to the heart of how parents and caregivers can help babies and young children thrive – it’s as simple as talking, reading, playing and singing together from birth.
Backed by the latest research showing how these simple interactions literally grow children’s brains in the critical early years, Words Grow Minds has been developed with input from early childhood education and health practitioners, literacy specialists, and researchers.
With animated characters, a catchy song and resources for families, caregivers can easily connect with the memorable messages and join in.
Home - Raising Literacy