Wirevolution.com – Voice on the Internet
Voice on the Internet
The famous story of the pregnant teen outed to her father by Target epitomizes the power of big data and advanced psychometrics to wring potent conclusions from seemingly innocuous snippets of data. Andreas Weigend, the former chief data scientist at Amazon has written a must-read book that dives deep into this topic. And an article in The Observer shows how these learnings are being applied to influence voters:
“With this, a computer can actually do psychology, it can predict and potentially control human behaviour. It’s what the scientologists try to do but much more powerful. It’s how you brainwash someone. It’s incredibly dangerous.
Wirevolution.com – Voice on the Internet