Description: Photography, Filmmaking, and Design Explorations
I recently finished a Look Book graphic design project for EA Effect Boutique ‘s Fall/Winter 2011 line. Looks and makeup are by designers Ella Kolanowska (Pearl in Crown) and Anya Payne (Independent Flavor). The model is Julie Hoxie . Photography and graphic design by me .
The project’s first goal was to shoot Julie in looks from Ella and Anya in a single afternoon, working shot-by-shot to match varied Philadelphia environments with the feel of each look. The project’s second goal was to create a convincing, press-ready Look Book, based on the client’s selections of shoot photos. The project’s third goal was to experiment with brand development: developing and packaging a concept that credibly defines the look of the EA Effect brand.
LOOK BOOK FALL/WINTER 2011 EA EFFECT