Description: More than 100 years of proven fishing lures designs, sized to target anything from the smallest panfish to the largest Muskie and lake trout.
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The Williams Wabler design has endured for over a century. It is as Canadian as the maple leaf or hockey. Invented and tested on a lake near Dorset, Ontario, by the Williams brothers, its shape has remained the same for more than a century. Now sold all over the world, Williams lures have maintained the same level of quality ever since those early days.
All Williams lures feature precious metal plating: 24K gold, jewelry quality silver or deep, dark copper. Nothing reflects available light quite like precious metals. Cheaper lures use brass, chrome and nickel plating, but discerning fish and anglers can tell the difference immediately.
Brecks International Inc. manufactures all Williams lures with the highest quality standards. Brecks also manufactures Mooselook, Savant and Lake Clear lures in its facility in Sherbrooke, Québec, Canada.
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