Description: How to Make a Successful Spiff Program? Guide to Building and Running a Successful SPIFF.
Guide to Building and Running a Successful SPIFF
Spiff and/or loyalty programs can influence purchases when little else separates a manufacturer from its competitors. Manufacturers spiff customers and other value chain participants to help boost sales. Nothing should replace the quality and reliability of the product itself, but if quality is equal among competitors, it makes sense to utilize the spiff or loyalty program.
A compelling spiff is often the first point of engagement between your brand and the people who sell it. It is a direct path to your real customer: the person who buys it.