Description: In What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, brand strategy expert Denise Lee Yohn identifies what separates the world’s top brands.
A vital resource for CEOs, entrepreneurs, and other leaders, bestseller What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (#WGBD) paves a clear and accessible road to building a world-class brand. Author and brand expert Denise Lee Yohn identifies the seven key principles behind the world’s top brands and shows readers how they can repeat these principles in their business.
Many business leaders mistakenly believe that brand-building superstars like Apple, GE, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. Denise knows the truth: these companies have employed specific techniques that elevated brand-building from a niche marketing function to the core driver of the business, turning them into industry icons.
Featured In: