Referral Marketing Because without clients there's no business - Wendy Kinney
The difference between business success and business failure has more to do with effective self promotion than it has to do with technical competence. You can prove this. You can name a competitor who should not be allowed to practice . . . and yet has a bigger business than you do; and you can name a mentor whose experience and expertise you admire . . . who can build a business strong enough to send his kids to college and take his family on vacation three times a year.
So it's not knowing how to do the work that makes people beat a path to our door -- it's being able to profitably talk about work that attracts referrals and generates clients.