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A recent review of over 11 thousand Facebook ads found that the ad market on Facebook is evolving. A Webtrends study analyzed 1,500 campaigns, 11.2 million ads, 2.2 million clicks, and 4.5 billion impressions. A quick review can be found here and then a link to the actual study at the bottom of the article.
Demand most often produces higher costs for the marketer, while decreasing the effectiveness of campaigns. Of no surprise to most who market on Facebook is that you are paying more for each click then you were just a year ago. The 2009 to 2010 difference though, is quite telling. Ad costs per click rose 81% while the actual c/t per ad dropped 19%. Yes, the overall cpm cost is still quite puny, at only 25 cents cpm during 2010, even though that reflects a 47% increase over just a year prior. The takeaway? Th
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