OBJECTIVE: Create sponsored video content for KFC, to appear on satirical news website The Onion . Reflect site’s irreverent tone, while maintaining KFC’s brand attributes. (Produced via internal agency Onion Labs.) SOLUTION: Emphasize the size and variety of KFC’s Favorites Bucket, by parodying traditional “sitcom” style family life.
OBJECTIVE: Introduce McDonald's new Buttermilk Crispy Tenders—a premium, 100 percent white-meat chicken tender made with no artificial preservatives, flavors or colors, and no MSG. Promote new signature dipping-sauce recipe. Target busy families and younger professionals as a premium-quality dinner entree alternative. SOLUTION: Create a campaign centered around the concept of family dinner—whether with a literal family or a close circle of friends. Reinforce the flavor and quality of Buttermilk Crispy Tende
The holiday season can be wonderful of course, but it can also be, well, a lot. We could all use a little more relaxation, a little less stress, or a little more energy. Fortunately, that’s exactly what Lipton had in mind when they created their Wellness range of herbal teas.