Description: True Price True Price is a movement of consumers, businesses, and institutions that take action in incorporating environmental and social costs in prices
True Price is a movement of consumers, businesses, and institutions that take action in incorporating environmental and social costs in prices. We envision a world where all products are sold for a true price to enable a sustainable global economy.
A True Price is the market price plus the social and environmental costs of a product.
A growing number of farmers, producers, shops, wholesalers, cafes, restaurants and supermarkets work on true pricing. 2020 marked the opening of the world’s first True Price Store, and the world’s first supermarket. Here consumers can actually see and pay the true price!