Description: Entertainment marketing is a subdivision of marketing which grows by using the ground of entertainment world for awareness and promotion of the brand, product or services. Entertainment marketing works best when it provides benefits to both brands and pop culture.
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Entertainment marketing is a subdivision of marketing which grows by using the ground of entertainment world for awareness and promotion of the brand, product or services. Entertainment marketing works best when it provides benefits to both brands and pop culture. Only a brand gets successful when it runs the brand exposure and entertainment parallel. For instance, movies, celebrity, and characters. It is not always necessary to find entertainment marketing in every brand promotion, but you may find some sp
It refers to the brand identification via product or specific logo which can be used prominently in entertainment marketing. It is the simplest form of entertainment marketing by virtue of its usage. To go with product placement, you have to focus on some essential parts of the product. This process is simply called as brand integration. The product placement requires the advance story and known characters which could help the brands in conversation. For instance, Extra-Terrestrial is abbreviated as “E.T.”
In short, product placement is used by TV shows, in movies and other media to create brand awareness of the latest product. Among the examples, the most popular one was given in 1986. The Ray-Ban Aviators who appear in “Top Gun” which causes an immense increase in sales by 40% and took Aviators to the top of the most selling brands. Another example was seen in the TV series named as “Stranger Things” which has shown characters drinking Coca-Cola. Similarly, Crocs took advantage of the characters in “Deadpoo