Visual communication graphically represents information to efficiently and effectively create meaning.
When necessary, limited text is included to explicate the meaning.
Brands and audiences don't communicate like they used to Both are overloaded with information and weighed down with extraneous messaging. We no longer have the time — or motivation — to read at length. Audiences require attention-grabbing visual content that quickly guides them to action, whether that be learning about your brand and service, or making a purchase.