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Web marketing, also known as online marketing or digital marketing, refers to the promotion of products, services, or brands using various digital channels and strategies. It encompasses a wide range of techniques aimed at reaching and engaging a target audience, driving website traffic, increasing conversions, and building brand awareness. Here are some key components of web marketing:
Search Engine Optimization (SEO): SEO focuses on optimizing websites and content to improve their visibility in search engine results. It involves techniques such as keyword research, on-page optimization, link building, and technical optimizations to increase organic search rankings and drive targeted traffic.
Pay-Per-Click Advertising (PPC): PPC advertising involves running paid ads on search engines, social media platforms, or other websites. Advertisers pay a fee each time their ad is clicked. Platforms like Google Ads and social media advertising networks provide tools to create targeted ad campaigns and reach specific audience segments.