If your business has a website, unless it has traffic visiting, it is of little use. Thankfully, the number of ways that you can generate traffic is significant. Some cost money, and others are free but come with a cost in terms of time and effort. Of the latter, one traffic-generating method which has created fortunes for many businesses that have benefitted from it is SEO.
SEO stands for search engine optimisation, and it is how a website and its pages are optimised so that Google improves its ranking whenever someone searches using terms relating to that business. SEO is an entire industry with experts able to help a website move from obscurity to the top of page one on Google. There are countless ways they do this, but they are not the only ones who can help boost your SEO.
Your hosting service provider can also play their part, albeit not in the same hands-on way an SEO agency would. Instead, based on the quality, reliability, and performance of their hosting and their servers, a hosting company can boost your ranking on Google without so much as creating a single backlink. How do they do this, and why does it work? Here are some of the answers to those questions.
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