Description: "The Very Best Bad Idea" is a book about reinventing the wheel, thinking outside the box and every other bad innovation cliche. Its about the history of conformity, society, and progress
innovation (7818) creativity (2580) invention (415) build a better mousetrap (4)
Every great company starts with an idea, but I’ve yet to hear of a company that became successful with the idea they started with.
It’s true: most ideas are bad.
But The Very Best Bad Ideas embraces that reality, shows you how to come up with even more bad ideas, how to get them out of your head and into the world, and most importantly how to transform those initial bad ideas into the innovations that can truly transform your business.