Description: Commentary on media, technology, and everything in between.
When I was first introduced to the concept of the message house as a product manager, I saw some value in it, but I found it way too abstract to be useful. Perhaps that’s because I was shown message house templates that look like the following:
There wasn’t any guidance attached as to when to develop these, what level of resolution they should be at, and more importantly, after the messaging is completed, who should use the completed artifact, when, and for what activities . Unfortunately, many frameworks used in marketing seem to be academic exercises with little applicability to real-world activities. Even if “plans are worthless, but planning is everything” , shouldn’t the plans that are developed count for something, even directionally?
In the spring of 2009, I created my first Twitter account. To be completely honest, I didn’t understand Twitter’s utility at first, having previously ridiculed my wife, the early adopter, for wasting time on a tool purpose-built for oversharing-by-text-message. (Remember when you could post to Twitter by texting TWTTR on your phone?) I eventually came to perceive some value in Twitter, though I’m not entirely sure why I got hooked on it even though I had few people to connect to. Perhaps it was because I’d