The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums across the country to systematically collect, analyze, and report on visitor experience data.
We envision a collaborative museum community seeking to better understand and improve the visitor experience. We believe that studying the visitor experience in museums can help us learn about our visitors, make evidence-based decisions about services and programming, and respond to challenges, interests, and concerns in a visitor-centered manner.
COVES seeks to achieve the following: