Description: Welcome to What I Wear, the greatest name in British retail for high quality sustainable fashion, dersigner swimwear and the largest choice of hosiery and leggings
designer (14087) swimwear (663) leggings (412) tights (228) whatiwear (2) stockings.hold ups (2)
What I Wear is not our first site. The story began with our very first site, UK Tights . We started this business in September 2005. Dawn and Jonathan Barber are our founders. Dawn, our MD, and Jonathan, our Technical Director, started the site from their home office. As the business grew and expanded UK Tights moved into a small storage facility just down the road from its original location. This new facility expanded twice more to accommodate the growing popularity of the hosiery site.
But it didn't stop there. We soon realized that swimwear was another type of clothing that wasn't meeting its potential on the web. So we launched our next project, UK Swimwear . We kept the ethos of customer care that always made UK Tights a favourite with our customers. So, we curated a collection of swimsuits, bikinis, tankinis, kaftans, sarongs, and other accessories. By 2009, we had tripled our workforce and expanded our reach. We moved into a new and larger facility which we remained in for nearly 15
In 2016 we started UK Lingerie, the website that would eventually be folded into UK Tights again in 2021. This is where, as the name suggests, we sold all of our bras, briefs, suspender belts, and other items of lingerie. We also had nightwear like pyjamas and robes on UK Lingerie. It made more sense to merge the two, as suspender belts were things you wore with stockings, so you would have to place two orders for one set. Now, all of our lingerie items are to be found on UK Tights.