Description: The Truth About Latinx by Casanova//McCann reveals a series of truths about Latinos nationwide that uncover powerful, data-backed truths to help marketers better connect with Hispanics.
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We’re thrilled to share a series of truths from our disruptive Truth About Latinx study. We surveyed more than 1,700 Latinos nationwide to uncover powerful, data-backed truths that can help marketers better connect with today’s Latinx community.
Truth #1 focuses on Identity which helped us uncover an important implication: Country of origin and regionality are often ignored in advertising for the sake of efficiency. But if we want to connect more effectively, it’s time to get personal.
The industry has been quick to latch on to the term "Latinx" but rather than adding another broad label to the mix, Latinos are hungry for marketers to get personal.