Description: The TrueValueMetrics is an initiative to design, develop and deploy a system of metrics for everything, for company profit, for stock market value, for environmental sustainability using the concepts of double entry accounting. The metrics go beyond the money metric so that cost, price and value are all quantified and measured. The architecture embraces the three dimensions of profit, people and planet and is coherent for multiple perspectives: people, organization, place, product, society, natural system.