trevorodonnell.com - MARKETING THE ARTS TO DEATH | How Lazy Language is Killing Culture

Description: How Lazy Language is Killing Culture

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The NEA just released its latest survey of public participation in the arts .

When Americans were asked why they attended at least one artistic, creative, or cultural activity during the last 12 months, 82% said it was to socialize with family or friends.

Thanks to the NEA we know that people make their participation decisions primarily for social reasons having to do with their desire to share worthwhile experiences with those they care about and want to spend time with. The emphasis is on the social experience and not necessarily on the event they choose to share.