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design & usability
A major media company recently did a major redesign of their web site. When users complained about all the problems, and there were many, the sites (re)designers said the problems were the users' fault for not being familiar with the changes, and they pointed to an increase in the time users were spending on the site as proof that the redesign was successful. It didn't occur to them that there was another very likely reason for the increased time on the site, namely that users were spending more time on the
I while back I wrote a blog post titled Lose the Landing Page . Today, I posted a link to it on a mailing list of tech startup entrepreneurs and discovered that some people didn't understand what I was saying. So... some clarification. When you get a new visitor on your site, what you do with them has nothing to do with how they got there, whether it cost you money to get them there (through a paid ad or however).You should want to convert every new visitor to a customer or repeat visitor (depending on what
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