Taste Pilots - Fast track formula for prototyping food and drink concepts
Description: EPiK helps clients discover their brand story by thinking bigger and moving quicker
brand strategy (847) new product development (111) brand activation (82) brand positioning (81) npd (66) brand story (35) brand innovation (26) big ideas (21) epik (14) integrated marketing communication (6)
It's a bay of life
We discovered a faster way to the heart of the brand is through looking at a brand as a story. Stories act on a subconscious level and deal with meaning, which is why we became interested in neuoroscience, building tools that enable us to gain true ‘innersights’ that validate ideas and stimulate new ones.
Analysing a brand as elements of a story is a fast and enlightening way to get to the heart of a product or company and stimulate concepts and ideas. The model we use has evolved over many years, incorporating Hollywood techniques and storytelling theory. We’ll tailor workshops to explore brand positioning, new campaign ideas, product development or any area you wish to probe.
Taste Pilots - Fast track formula for prototyping food and drink concepts