Description: A DTC Marketer and Leader, Irene Tang embeds with your team to lead, plan and implement growth initiatives that help you scale
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Hello. I am a Direct to Consumer Marketer, Operator, and Strategist who helps premium brands (Seed to Series B) navigate and succeed in e-commerce. With 15+ years growing direct to consumer brands, I embed with your team to lead, plan and implement growth initiatives that help you scale. My clients include high growth, early-stage to mid-size global brands in CPG (home, clean beauty, food & beverage), fashion & accessories, fine jewelry, mobile shopping apps, and health & wellness. I'm the former head of e-
how i can help you »
I help brands navigate the ever changing e-commerce space (Please see case studies below). With 15+ years on the brand side of premium lifestyle companies, I leverage my omnichannel experience and entrepreneurial spirit to strategically plan and implement creative, data-driven marketing solutions in direct to consumer retail, delivering results at an effective cost, and focusing on profitability. DTC Specialties: GTM Strategy ~ Customer Acquisition ~ Cross Channel Lifecycle Marketing ~ Content Strategy ~ Su