Description: A public diary on themes around my books
This blog is on hiatus, but you can follow me on Twitter and at DIY Drones , where I’m posting daily. I’ll use this blog for occasional longer pieces that don’t fit either of those two other spots.
For a recent speech to a travel company, we pulled together some data on the changing shape of travel due to low-cost carriers, online travel information and social-media driven word of mouth taking tourists beyond the usual top destinations. As in any industry that democratizes, you should see more diversity and the demand should be spread out over more “products”. In this case, that this would be driven by:
Did it happen? Yep. Check this out: data on travel from the UK, from 1998-2008. Over that period, the top 50 destinations from the UK (the “head” of travel” fell from 36% of the total to just 26%, while everything else (the “tail”) grew.
Brian Micklethwait
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