Description: The Future of Digital Marketing is unfolding on Useful Arts. Internet Strategist Dave Wieneke blogs on digital trends such as Web3.0, measurement, and social
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By Dave Wieneke on Feb 05, 2014 Advertising , Big Ideas , Content strategy , Featured , mobile | 156 Comments
From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.
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