The Urban Technologist | People. Place. Technology.
The Curve is free, expensive and everything in between. It is a revolutionary new way of doing business; embrace giving some things away for free, use the internet to forge direct relationships with a global audience, and take people on a journey from freeloaders to high-spending superfans.
The Curve is this year's hottest business book .
Nicholas Lovell is the author and consultant who helps companies embrace the transformative power of the Internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming – and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired and the Wall Street Journal. He lives in London.
The Urban Technologist | People. Place. Technology.