Accurate Writing & More offers professional, affordable copywriting, marketing, editing, and more
28 Jul, 2023 No Comment
<!doctype html>
Do You HAVE to Kaizen Your Headline? Why Not Try This Instead? In 40+ years as a student and practitioner of copywriting, I’ve often come across the advice to only test one variable. But some people might be taking that too far. In my email recently, I saw someone assert that the variable has to be tiny, like changing a single word in a headline.
Accurate Writing & More offers professional, affordable copywriting, marketing, editing, and more