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In 2010, Butler University’s men’s basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America’s favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity.
“After we faced Butler in the 2010 national championship game, I remember specifically talking to Brad Stevens about how Butler’s run would allow so many people to see all the good things about the university, many of which had little to do with basketball. The Cinderella Strategy shows just how busy Butler has been over the past decade, and how the university has taken full advantage of the opportunity it earned in 2010. Butler built a model basketball program and, more importantly, a model institution.”