Lemack & Company - Talent Management/Public Relations
From the role of personal ethics and integrity to landing the role of a lifetime, The New Business of Acting: The Next Edition teaches readers how to navigate through and thrive in a continually changing landscape. Whether new to the business or in need of a professional career tune up, Lemack’s guidance will empower the reader with a critical perspective on how to create, map out and embark on a strategic, life-long journey that will earn the kind of opportunities on which careers are built.“
The Next Edition includes 20 new and revised chapters that address the impact of the #MeToo movement, the evolution and explosion of self-tape and live-by-new-media auditions, the "Hollywood Hyphenate," online career branding, the post-merger SAG-AFTRA, the union's $125 a day dilemma for actors, the new tax plan's impact on actors and the overall impact of other industry challenges and changes across-the-board for both new-to-the-business and “working” or formerly working actors who are seeking to restart a
Lemack also guides readers through the critical process of creating a career Action Plan designed to motivate, focus and empower actors in their steps forward.
Lemack & Company - Talent Management/Public Relations