Scaling Startup Growth - Sam Decker
Scaling Startup Growth - Sam Decker
Description: Marketing Strategy and Leadership Posts by Gerardo A. Dada
Marketing Strategy and Leadership Posts by Gerardo A. Dada
Seth is like the Swami of marketing. Or maybe the shepherd of marketing because for over two decades he has been guiding the marketing profession as it evolves and matures. Seth is the author everyone has to read, no matter what kind of marketing you do.
And it makes sense for him to write a book about what marketing is. This is Marketing is a foundational book. Unlike other books, This is Marketing is not a book focused on one central idea, instead, it covers a wide range of topics from the rationality of buyers to adoption cycles. It’s a book about the core of what marketing is all about.
Scaling Startup Growth - Sam Decker
Scaling Startup Growth - Sam Decker