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April 30 th 2023 saw the end-of-service (EOS) announcement of Love Live! School Idol Festival ALL STARS (hereafter ‘SIFAS’), a rhythm action RPG that shut down on June 30 th 2023 for both the Japan (JP) and Global (GL) servers. This followed the shutdown of Love Live! School Idol Festival (hereafter ‘SIF1’), a pure rhythm game, for both the JP and GL servers on March 31 st 2023. Around that time, Love Live! School Idol Festival 2 MIRACLE LIVE! (hereafter ‘SIF2’), the successor to SIF1, was released
From ambitious beginnings, SIFAS has fallen by the wayside. Behind a flawed game design and mismanagement by KLab, MyNet Games and Bushiroad, the game experienced declines in player counts and revenues in both the JP and GL servers. Having written four blog posts on the decline of SIFAS, I thought it fitting to provide a final update of the last few months of SIFAS, and what motivated the shutdown of the game.