Description: Justin Roff-Marsh arguably knows more about sales process design than anyone else on the planet. He's a popular speaker sharing his sales process engineering methodology with thousands of executives each year.
The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.
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"We doubled our top-line revenue in the year following our implementation of The Machine and are applying these same concepts to an international company we just acquired and seeing the same sort of gains in effectiveness."