Description: Musings of a digital marketer, wannabe travel and food blogger.
Estimated reading time: 6 minutes
Google Analytics 4 is the latest version of Google’s analytics platform. The current version of Google Analytics, Universal Analytics, will no longer process traffic as of July 1st, 2023. At that point any visitor tracking, or conversion tracking — as well as any report in Google Universal Analytics — will no longer contain new data. As a result, to continue collecting web traffic information, you will need to migrate to Google Analytics 4. Here’s my top 10 things you should know prior to converting your an
First, it’s not possible as of this writing to migrate your historical Google Universal Analytics data into Google Analytics 4. Data will not be backfilled, and data will only be collected in GA4 once the account is created. Google suggests running GA4 and Universal Analytics side by side to begin to build data in GA4 while you move away from UA.