Description: Introducing a new approach to revenue generation in college athletics.
Taymar Sales U. is the realization of a dream four decades in the making. Founder and CEO Mark Dyer worked with some of the great entrepreneurs in college athletics, and always wanted his own company in the space. After a successful run as the head of IMG College’s entrepreneurial division, including the launch of what became IMG Learfield Ticket Solutions, Dyer felt it was time to begin the first step toward fulfilling that dream in August, 2017. One year later, Taymar Sales U. landed its first ticket sale
Mark Dyer started his career at Host Communications, under the tutelage of college sports business legend Jim Host. Years later, he was recruited to NASCAR by sports industry wunderkind George Pyne and he followed Pyne to IMG in 2009. Dyer played an important role as Pyne began acquiring companies in the collegiate space, and he renewed relationships with other entrepreneurial legends like Bill and Pat Battle and Ben Sutton as IMG acquired their companies.
Kim Parsons was a crucial member of the IMG College and IMG Learfield Ticket Solutions leadership team. There, as the Vice President of Business Ventures, she played a critical role in the division growth by leading several acquisitions, and with the formation of the IMG Learfield Ticket Solutions joint venture. She led the IMG College Seating division for several years managing more than 100 college, NFL and racing clients. Most recently, Parsons was Chief Financial Officer for sister companies, Seating