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I’m going to get the Vision Pro out of the way first, because besides being at least a year out, $3499 and requiring lens inserts (which will very likely not be available for my specific case), it’s not something that’s going to matter to me for a long while.

Yes, Apple has a VR headset. Yes, it’s going to be expensive. Yes, it’s going to be a niche product. Yes, it’s going to be a great product. Yes, it’s going to be a great product for a niche market–right now, everything else is just speculation, and whether or not it’s going to be a category-defining device or not, it’s just too early to call it.

I’m not overly impressed with the Quest 3 (I think my Quest 2 will be usable for a while yet), and I most certainly don’t subscribe to visions of enterprise productivity where everyone is wearing a headset, but I get that AR/VR is (if you’ll pardon the pun) a new dimension of computing that Apple wants to get into. And I certainly don’t think they are in it for an overwhelming amount of market share.

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