Pay per call marketing helps businesses connect with qualified inbound calls from consumers with high buyer-intent. These calls can be tracked and measured using conversion criteria, typically based on the duration of a caller speaking to an agent.
Home services, insurance and finance industries are some of the many categories that see a lot of success with this type of performance marketing.
As consumers grow increasingly disengaged with impersonal commercial experiences, they are yearning for more personalized and resonant sales and marketing efforts. Pay per call advertising offers a way to do just that, by connecting with consumers directly through their phones to help them find the services they need.