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W/ Projects
Joyce Lee knows a thing or two – and more – about beauty and fashion. The Korean-American entrepreneur is the founder of Talk to Her (@talk_to_her), a consultancy through which she uses her expertise in beauty and fashion to identity business opportunities for clients including the CFDA . She also serves as an Editor-at-Large for Cosmopolitan Korea and sits on the board of directors for the Makeup Museum, She had spent eight years prior at Opening Ceremony. We talked to Lee about fashion and beauty, project
Talk to Her collaborated with fellow Korean American entrepreneurs, Very Good Light, known for its mission of spreading inclusivity within the beauty industry and redefining masculinity, and Haerfest who create bags for Visionaries in Motion.
An all-in-one dopp kit and crossbody hybrid that is as wearable as it is timeless, the bag’s name, SOON, is a play on words. In English, “soon” means “almost” – perhaps awaiting to arrive at a certain destination point. In Korean, it means “pure.” “SOON applies to our lives as young entrepreneurs,” says David. “We know that working hard and step by step forward motion will deliver us to our aspirational destinations.”
W/ Projects
W/ Projects