Description: The Bible of Talk Radio and the New Talk Media
By Steve Lapa Lapcom Communications Corp President
Survey says, the good news is, 49% of local direct advertisers use AM/FM radio.
The bad news is, the same survey says, 65% of that same group uses social media advertising. Advantage +16% for the digital team. The good news is, you are comfortable selling/managing digital and social media vehicles because like it or not your local advertiser is leaning in on the digital/social media advertising opportunity.