Description: Welcome to the personal website of Talha Oz
About. I strive for understanding complex social and behavioral phenomena. To this end, I'm studying towards my PhD in computational social science ( CSS ) in the department of Computational & Data Sciences ( CDS ) at George Mason University ( GMU ). Given that most social problems are complex, I believe that integration of a variety of theoretical tools in developing new social theories or testing the existing ones make them stronger. Besides, the digital revolution gives us the opportunity to trace and me
Bio. Talha got his PhD in Computational Social Science from George Mason University and has worked on two People Analytics companies as a Data Scientist. During his graduate studies, he worked in the Center for Social Complexity and Machine Learning and Inference Lab, and has published papers in venues like SBP-BRIMS (International Conference on Social Computing, Behavioral-Cultural Modeling & Prediction and Behavior Representation in Modeling and Simulation). At Humanyze, an MIT Media Lab spinoff, Talha de
At Amazon. I have completed several projects at Amazon: Led to $31M+/yr increase in profits (as revealed by experiment results) by improving the main algorithm used in email marketing (productionized) Calculated the cost of opting out from emails (and push notifications) using Double ML & propensity score matching; and integrated it into our marketing program valuation model (Spark Scala, AWS Step functions) Built NN-based push tap propensity model that outperformed & replaced the production model (PyTorch,