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Can eco-friendly fashion be truly luxurious? That’s the question a new breed of high-end designers are attempting to address as of late, chasing any granola-and-hemp clichés away and replaced by ultra-luxe pieces fashioned from sustainable materials — and, most critically, ethical business models — that don’t compromise on desirability.

The so-called green movement in fashion is, of course, nothing new. In the early nineties Giorgio Armani, the maestro of the suit, began to experiment with hemp, weaving it into his lines; Donna Karan’s Urban Zen Initiative combines a philanthropic foundation with retail that distributes natural and organic creations; the LVMH-owned Edun, a socially and environmentally conscious label by Bono, the U2 front man, and his wife, Ali Hewson, and designed by Loomstate’s Rogan Gregory; and both Britain’s high prie

Upmarket sustainable designs have also hit the red carpet. Witness Michelle Williams who chose to forgo the usual couture confections at the Baftas for a custom organic cotton gown by H&M, and The Help’s Viola Davis, who stepped out in a gown by Valentino made partly from recycled plastic bottles at this year’s Golden Globe’s. For the equally important blingy accoutrements, MObama fave Monique Pean’s sustainable gold, Ivanka Trump’s conflict-free diamonds (available at Birks) and Fonderie 47’s pricey bauble

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